Building
The Business
The show where business owners share the real stories, insights, and numbers behind their companies. Hosted by Will Boyd, Co-Founder of CEO Finance Academy.
Latest Episode · Ep 2
Part 2 - Rebuilding American Housing: Perch, Printify-for-Homes & the Factory-First Model
In part two with Cameron Jo'van, we dig into Perch, the 'Printify for homes' model connecting buyers to 14 modular home factories across 40+ states, why builders just want to build, and how SEO + a single LinkedIn channel drove $10M+ in organic pipeline.
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Conversations with the people actually building the business.
Part 2 - Rebuilding American Housing: Perch, Printify-for-Homes & the Factory-First Model
In part two with Cameron Jo'van, we dig into Perch, the 'Printify for homes' model connecting buyers to 14 modular home factories across 40+ states, why builders just want to build, and how SEO + a single LinkedIn channel drove $10M+ in organic pipeline.
From Dropshipping Tiny Homes on a $1 Shopify Trial to Building Perch
Cameron Jo'van shares the raw story of My Tiny Home Hub: getting 40 inquiries a day, shipping a prefab home to Nevada rocket scientists, absorbing 50+ tariff hikes out of pocket, and how that tuition is powering his next company, Perch.
Will Boyd
Host of Building The Business & Co-Founder, CEO Finance Academy
Will Boyd has built two separate businesses to 7 figures and loves hearing entrepreneurs share their insights about business. He's the Co-Founder of CEO Finance Academy, a Fractional CFO firm serving 7 and 8-figure businesses across the US.
CEO Finance Academy
Stop Flying Blind Financially
We train you to be the CFO of your business, or we do it for you.
Most 7 and 8-figure business owners are incredible at making money, but lack the visibility to keep more of it. Building The Business was born out of our daily work inside client financials at CEO Finance Academy, where we help founders prioritize profit over revenue and scale sustainably.
1:1 financial coaching, weekly profit coach meetings, and bookkeeping reviews so you master your own numbers.
Learn about The AcademyFor companies doing $3M+ in revenue. Rolling cash flow projections, budget overviews, and dedicated CFO advisory.
Explore Fractional CFOWant to keep more of what you make?
Whether you need a dedicated fractional CFO team or want to be trained to lead your own finances, see how CEO Finance Academy partners with owners.
Field notes for founders
Practical breakdowns on cash flow, profit, and what's working for business owners right now. Extra notes from the show and standalone insights.
The Real Cost of a Bad Hire at Seven Figures (And How to Stop Making Them)
At seven and eight figures, every seat you fill either compounds your margin or quietly drains it. Here is a grounded look at what a bad hire actually costs, why the hiring process most owners use keeps producing them, and how to build one that does not.
Read articleWhen to Use Debt vs. Cash to Grow (Without Giving Up Your Company or Choking on Payments)
At seven and eight figures, the question stops being "can I afford this?" and becomes "what is the cheapest money I can use to pay for it?" Here is how to think through debt, revenue-based financing, and equity so you keep your ownership and your sleep.
Read articleWhy a 7-Figure Business Can Still Run Out of Cash (And How to Fix It)
Hitting a million in revenue feels like the finish line. For most owners, it's the moment a new problem shows up: the money is coming in, but it's not staying. Here's where it actually goes and how to get it back.
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