Building
The Business
The show where business owners share the real stories, insights, and numbers behind their companies. Hosted by Will Boyd, Co-Founder of CEO Finance Academy.
Latest Episode · Ep 4
Building What Tenants Actually Want
Wills Francis, founder of Former Colleagues, unpacks how real estate developers waste millions building features tenants don't actually care about. Learn how quantitative research, tenant strategy, and testing with real buyers replace costly guesswork in nine-figure multifamily developments.
Recent Episodes
Conversations with the people actually building the business.
Building What Tenants Actually Want
Wills Francis, founder of Former Colleagues, unpacks how real estate developers waste millions building features tenants don't actually care about. Learn how quantitative research, tenant strategy, and testing with real buyers replace costly guesswork in nine-figure multifamily developments.
From Corporate Healthcare to Running a Pet Care Company
Danielle Krueger quit corporate healthcare from an airport gate with no backup plan. She shares how she chose franchise ownership with Woofie's of South Tampa, survived 18-hour days, rebuilt her leadership style for Gen Z, and learned to stop doing every job herself.
Part 2 - Rebuilding American Housing: Perch, Printify-for-Homes & the Factory-First Model
In part two with Cameron Jo'van, we dig into Perch, the 'Printify for homes' model connecting buyers to 14 modular home factories across 40+ states, why builders just want to build, and how SEO + a single LinkedIn channel drove $10M+ in organic pipeline.
Will Boyd
Host of Building The Business & Co-Founder, CEO Finance Academy
Will Boyd has built two separate businesses to 7 figures and loves hearing entrepreneurs share their insights about business. He's the Co-Founder of CEO Finance Academy, a Fractional CFO firm serving 7 and 8-figure businesses across the US.
CEO Finance Academy
Stop Flying Blind Financially
We train you to be the CFO of your business, or we do it for you.
Most 7 and 8-figure business owners are incredible at making money, but lack the visibility to keep more of it. Building The Business was born out of our daily work inside client financials at CEO Finance Academy, where we help founders prioritize profit over revenue and scale sustainably.
1:1 financial coaching, weekly profit coach meetings, and bookkeeping reviews so you master your own numbers.
Learn about The AcademyFor companies doing $3M+ in revenue. Rolling cash flow projections, budget overviews, and dedicated CFO advisory.
Explore Fractional CFOWant to keep more of what you make?
Whether you need a dedicated fractional CFO team or want to be trained to lead your own finances, see how CEO Finance Academy partners with owners.
Field notes for founders
Practical breakdowns on cash flow, profit, and what's working for business owners right now. Extra notes from the show and standalone insights.
The 9 Best Business Podcasts Every Serious Entrepreneur Should Listen To
Looking for the best business podcasts? From teardowns of multi-million dollar business models to raw operating stories, here are the top rated shows worth your time, plus an honorable mention for founders building seven-figure companies.
Read articleHow Much Should You Pay Yourself as the Owner of a 7-Figure Business?
It is the question every founder asks and almost no one answers honestly. Here is a framework for setting your own salary and distributions, the two mistakes owners make at this stage, and how to stop paying yourself on guilt instead of on a plan.
Read articleWhen to Hire a Fractional CFO vs a Full-Time CFO (And the Revenue Number Where It Flips)
You need financial leadership but you are not sure you need a $250k a year hire. Here is how to tell which one your business actually needs right now, the crossover number where full-time starts to win, and how to vet a fractional partner so you do not get burned.
Read articleNever miss an episode
Subscribe on your favorite platform. New conversations with founders drop every week.
Watch short clips on LinkedIn